NOABRANDS is a global group of visual merchandising brands. Our Brands each have their own unique strengths, but are all united by the same passion, expertise, and determination to advise our retail clients in designing retail spaces that optimize the visuality of their brand and the visibility of their product. Be it through catalog or custom solutions, we build in-store experiences that prompt shoppers to engage and Visualize Anything.
Headquartered in Barcelona, Spain, we are a team of over 600 teammates, brand partners, designers and builders. We have a worldwide footprint with over 200,000 square meters of production facilities in Spain, China, United States, and Mexico, plus showrooms in New York, Colorado, Milan, Paris, Barcelona, and Shanghai and a commercial sales force across the world.
With a strong heritage in the mannequin business - in fact, we are the largest mannequin manufacturer worldwide - we provide a broad array of visual merchandising solutions from busts and forms, product displays, store fixtures, props, as well as the next generation of retail technology.
Across our Brands, we have a bias for serving our global clients with vertically-integrated, on-continent for-continent manufacturing. Our business model ensures end-to-end control of our service, speed, and sustainability, three pillars on which we've built our long-lasting relationships with the world's best retailers.
Our Brands partner with retailers to shape their creative vision, and create engaging, memorable, and emotional in-store experiences.
Founded in Barcelona in 1990, Atrezzo was conceived as a family-owned business specializing in the design, development and manufacturing of high-quality mannequins and visual tools. Always ahead of what's next , creating, innovating, evolving, Atrezzo provides creative products with an outstanding service to the top global fashion retailers . Our collections can be found and recognized in the shops and windowfronts of every key Fashion high street in the world.
Founded in 1995, Falcon has assembled, packed and shipped custom POP Displays through a wide variety of projects varying from the simplest of displays to more sophisticated units requiring assembly of LCD's, MP3 Players, LED Lighting etc. Falcon Industries has been serving the POP Industry among others for over nineteen years, deliver great quality, competitive pricing and exceptionally fast lead-times that consistently outperform our competitors.
Fusion is the world's largest mannequin producer and leading creative design studio. Focused on developing cutting-edge visual experiences, Fusion turns ideas into reality anywhere in the world. Experimental at its core, Fusion takes on projects from larger-than-life elements to window displays to digital footprints—but also brings traditional in-store experiences to life in innovative, bold ways. Contact Fusion if you're ready to #BreaktheMold.
Since 1900, Marcelo Vilá has been the leading full-service
shopfitting provider for Spanish retail boutiques.
Marcelo Vilá offers
mannequins, décor, accessories, and commercial furniture as well as full-service
installations for local retail.
Founded in 2008, Pop was born in response to a need from our global retail clients expanding into Asia, and looking for accessibly-priced mannequins with European Design and responsible local production. A wide range of raw materials and production systems places Pop as the most innovative brand produced in Asia. The Brand was officially relaunched in 2020 as a free-standing concept of catalog and creative mannequins delivered all over the world.
Our Brands partner with retailers to shape their creative vision, and create engaging, memorable, and emotional in-store experiences.
Founded in Barcelona in 1990, Atrezzo was conceived as a family-owned business specializing in the design, development and manufacturing of high-quality mannequins and visual tools. Always ahead of what's next , creating, innovating, evolving, Atrezzo provides creative products with an outstanding service to the top global fashion retailers . Our collections can be found and recognized in the shops and windowfronts of every key Fashion high street in the world.
Fusion is the world's largest mannequin producer and leading creative design studio. Focused on developing cutting-edge visual experiences, Fusion turns ideas into reality anywhere in the world. Experimental at its core, Fusion takes on projects from larger-than-life elements to window displays to digital footprints—but also brings traditional in-store experiences to life in innovative, bold ways. Contact Fusion if you're ready to #BreaktheMold.
Since 1900, Marcelo Vilá has been the leading full-service shopfitting
provider for Spanish retail boutiques.
Marcelo Vilá offers mannequins, décor,
accessories, and commercial furniture as well as full-service installations for local retail.
Founded in 1995, Falcon has assembled, packed and shipped custom POP Displays through a wide variety of projects varying from the simplest of displays to more sophisticated units requiring assembly of LCD's, MP3 Players, LED Lighting etc. Falcon Industries has been serving the POP Industry among others for over nineteen years, deliver great quality, competitive pricing and exceptionally fast lead-times that consistently outperform our competitors.
Founded in 2008, Pop was born in response to a need from our global retail clients expanding into Asia, and looking for accessibly-priced mannequins with European Design and responsible local production. A wide range of raw materials and production systems places Pop as the most innovative brand produced in Asia. The Brand was officially relaunched in 2020 as a free-standing concept of catalog and creative mannequins delivered all over the world.
Since 2018, we've been investors in Perch, the leader in physical+digital interactive displays for retail marketing that consistently drives 30-130% sales lift in stores.
At NOABRANDS, sustainability is a key pillar of our long-term growth strategy. Our Brands are each deeply involved in the communities in which we operate, and our constant efforts toward reducing the impact of our materials and manufacturing stem from our responsibility towards our global communities. Our latest sustainability initiatives like joining The Fashion Pact and collaborating on materials research with the Polytechnic University of Catalonia and the University of Pennsylvania are big steps in the right direction toward driving change in our industry.
We firmly believe that there is an interplay between supply chain, outsourcing practices and sustainability. That is why our global business model is characterized by a bias for full vertical integration, producing on continent for continent, and ensuring end-to-end control of our global production processes. This enables us to ensure that our downstream impact is properly managed from the source and that clients have a comprehensive picture of the footprint of the products they purchase.
Read our full Sustainability Report
Read our Environmental Policy
After a year full of adversities and difficulties, the retail sector is returning stronger than ever. THE MEDIA ECHOES THIS WITH THE ECONOMIST PUBLISHING A SPECIAL FEATURE ENTITLED ‘THE RETAIL RENAISSANCE’, IN WHICH THEY EXPLAIN THE RECOVERY OF RETAIL SALES.
Atrezzo, a brand of NOABRANDS Group
They are not the only ones optimistic about the come back of the physical store. The study carried out by Sensormatic Solutions also provides very relevant data in this direction: 79% consider that physical stores will continue to be relevant in the future. While 74% consider it’s “liberating” to be able to buy again in physical stores instead of online. This “boom” coincides with a slowdown in online sales after the historical records reached in previous months.
Natalie Berg, founder of NBK Retail, mentions two great factors to understand the resurgence of physical stores: being able to see the products up close and enjoying the experience.
Physical shopping has always been based on emotion, human connection, and discovery. What has changed is the context. Now, consumers, in addition to buying in their physical store, they can buy on-line.
Retailers are turning physical stores into a unique space where everything is merged: inspiration, transactions and also online sales. This is what is called an omnichannel strategy.
This new strategy is promoting new shopping experiences that make stores more attractive, with contactless payment methods, reducing checkout times and creating Order Pickup, Drive Up and Ship delivery operations systems. Reinvention is the base of the new cycle of success that has opened up for physical stores.
“People tend to look first, then listen to your tone of voice, and finally pay attention to the meaning of your words”.
AMA (American Management Association)
Visual merchandising plays a key role in creating experiences. The sight is a decisive tool in the decision.
Aware of the current situation and the good prospects for the retail sector, NOABRANDS offers its full potential as a world leading company in the manufacture of mannequins and supplier of a wide range of visual merchandising solutions.
For us, the key aspect is to understand the specific needs of our customers and offer the most appropriate solutions to each of needs.
The design centers of our brands in Europe, the United States and China have continued to provide new VM product solutions aligned with market trends.
We have the largest variety of designs in mannequins, busts, props and fixtures.
Flexibility and Agility are very important in today ́s context. All our design centers have 3D capabilities which allow us to turn around prototypes quickly.
We produce in each continent, guaranteeing high-quality standards.
Contient for Continent is one of the main pillars of our sustainability strategy. We produce close to where customers need their products to reduce transportation costs, shorten lead times and decrease carbon footprint.
Fusion, a brand of NOABRANDS Group
These solutions must be accompanied by a sustainability policy integrated into our retails’ plans. For this reason, we became the first company in the visual merchandising sector with a comprehensive sustainability policy.
This policy begins with the usage of the least polluting raw materials, ensuring sustainability during the whole production process, bringing production closer to distribution points and creating a mannequin recycling service.
During the next months, we have an exciting challenge: to accompany our retailers on the path of growth, joining our capabilities to reconnect again with the millions of consumers who are happy to return to physical stores.
