NOABRANDS is a global group of visual merchandising brands. Our Brands each have their own unique strengths, but are all united by the same passion, expertise, and determination to advise our retail clients in designing retail spaces that optimize the visuality of their brand and the visibility of their product. Be it through catalog or custom solutions, we build in-store experiences that prompt shoppers to engage and Visualize Anything.
Headquartered in Barcelona, Spain, we are a team of over 600 teammates, brand partners, designers and builders. We have a worldwide footprint with over 200,000 square meters of production facilities in Spain, China, United States, and Mexico, plus showrooms in New York, Colorado, Milan, Paris, Barcelona, and Shanghai and a commercial sales force across the world.
With a strong heritage in the mannequin business – in fact, we are the largest mannequin manufacturer worldwide – we provide a broad array of visual merchandising solutions from busts and forms, product displays, store fixtures, props, as well as the next generation of retail technology.
Across our Brands, we have a bias for serving our global clients with vertically-integrated, on-continent for-continent manufacturing. Our business model ensures end-to-end control of our service, speed, and sustainability, three pillars on which we’ve built our long-lasting relationships with the world’s best retailers.
Our Brands partner with retailers to shape their creative vision, and create engaging, memorable, and emotional in-store experiences.
At NOABRANDS, sustainability is a key pillar of our long-term growth strategy. Our Brands are each deeply involved in the communities in which we operate, and our constant efforts toward reducing the impact of our materials and manufacturing stem from our responsibility towards our global communities. Our latest sustainability initiatives like joining The Fashion Pact and collaborating on materials research with the Polytechnic University of Catalonia and the University of Pennsylvania are big steps in the right direction toward driving change in our industry.
We firmly believe that there is an interplay between supply chain, outsourcing practices and sustainability. That is why our global business model is characterized by a bias for full vertical integration, producing on continent for continent, and ensuring end-to-end control of our global production processes. This enables us to ensure that our downstream impact is properly managed from the source and that clients have a comprehensive picture of the footprint of the products they purchase.
After 25 years of offshoring, as George Wallace, CEO of MHE Retail stated, "there is evidence of a greater preference for locally supplied goods and simpler supply chains." The relocation of production is being reviewed by many industries.
The great distance between suppliers, factories, distribution points and points of sale, has generated an incessant movement of goods around the world, causing an increase in the carbon footprint. Furthermore, social relocation has also led to a loss of control over traceability and the unfair treatment of local communities.
More and more industries are reviewing this production model, including fashion.
For us this is nothing new. NOABRANDS has been producing for a long time in its own facilities spread over different continents.
“We are the first and only company in the mannequin industry capable of offering our services locally, by manufacturing on each continent. This is what we call ‘continent for continent’ production. This is a main pillar in our sustainability strategy.”
We are the first and only company in the mannequins industry capable of offering our services locally, by manufacturing on each continent. This is what we call “continent for continent” production.
In order to achieve this, we have four production plants spread over three continents. More than 200,000 square meters of facilities between Spain, the United States, China and Mexico.
Modeling process in one of our production centers
NOABRANDS is capable of producing any mannequin on each continent, regardless of where the product has been designed. At the same time, we guarantee homogeneous quality standards.
The objective of NOABRANDS as a company is to provide limitless production capabilities to our brands so that they can serve clients globally, continent for continent. All our factories are capable of producing with the latest sustainable technology, offering flexibility to suit clients’ needs for sustainable solutions. With these three pillars we are building our relationship with the best retailers in the world.
Our Brands bring the best of European craftsmanship, American production expertise and Asian price competitiveness together to bring you the best of all possible worlds. We have showrooms in DENVER, NEW YORK, MILAN, PARIS, BARCELONA and SHANGHAI; and a commercial sales force across the world.