Black Friday and Shop Small Saturday Preparations

Ready or not, Black Friday and Shop Small Saturday will be here before we know it. Learn more about what you need to do to prepare now for a successful shopping season.

  • Prepare your store. With the new you have access to the same great mannequins and forms as the retail giants like Nike, Old Navy, and Abercrombie & Fitch just to name a few.  Also, don’t forget to consider store layout and effective crowd management techniques to help shoppers flow through your space with ease. Not sure where to start, the NRF has several resources to help.
  • Prepare your employees. From staffing to training, you’ll want to start now. Take Care of Your Most Loyal Customers – Offer sneak peak previews and special deals to your best shoppers.
  • Use social media tease your audience. Most retailers announce Black Friday promotions at the beginning of November. Be prepared to do the same.
  • Request lower transaction fee. Credit card processors can be surprisingly receptive and a ½% on holiday sales can make a big impact in your profitability.
  • Utilize tools offered to you. If you are a taking part in Shop Small Saturday, use American Express’ marketing toolkit.

For information on marketing, have a look through our tips on marketing to different generations:

Generation Z, Millennials vs. Gen Z, Generation X